Target Markets
Among the major importers of Ethiopian coffee, German, USA, Saudi Arabiya, and Japan are selected as target market for this project. Amongust these, USA is selected as number 1 target market for the following reasons:
  • The main aim of the promoter is to attain a premium price of the maximum possible, by exporting a significant proportion of its  production in the form of  Speciality coffee.
  • Except with some exeptional cases, the price of Speciality coffee is not affected by the New York price. It is possible to directly negotiate with importers by creating a forward market linkage.
  • Ethipian government is encouraging to increase the volume of Speciality coffee in the coming years.

    Read more: EXport

35,10,0,50,1
25,600,60,1,3000,5000,25,800
90,150,1,50,12,30,50,1,70,12,1,50,1,1,1,5000
0,2,1,0,2,40,15,5,2,1,0,20,0,1
Yidnekachew
Yidnekachew
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